Services

Wright Johnson specializes in research and professional business writing

Business Plans

Wright Johnson provides affordable business plans that cohesively explain the complexities of your business in detail and in simple straight forward language. Your business plan will be custom tailored to your needs, whether for outside investment or internal planning needs.

A Business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan.

Private Placement Documents

Our Private Placement authors have years of experience behind them in dealing with the inherent complexities of writing PPM's. We write Reg D (504) (505) and (506) documents to meet your investment needs.

Private Placement Memorandums/Regulation D Filings
A private Placement Memorandum is a confidential sales document that is provided to a potential sophisticated investor. The PPM contains relevant information about the financial, economic and demographic characteristics of the borrower and its service area.

More specifically, a PPM providers the investor, in the format of a structured document, the information and data the investor needs to know to make an informed investment decision, including:

* The PPM offering format and structure
* The company information and structure of the company
* SEC required disclosures about the securities being purchased
* Information related to the company's business and operations
* Risk involved with the investment
* Senior Management and Company Financials
* Use of proceeds

The PPM also includes the subscription agreement which is the actual "sales contract" for purchasing the securities. The PPM is the document that the investor will sign and send in with his/her investment funds Wright Johnson is knowledgeable in the requirements of Regulation D that governs the use of the PPM and the different requirements that must be adhered to depending on the dollar size of the offering.

Economic Impact Studies

Whether you are applying for government contracts, presenting to a local planning/zoning board or have the need for your own internal analysis Wright Johnson specialists have the knowledge and experience you need. We are experts in social/economic impact analysis. We work with a multitude of industry software including IMPLAN and RIMS II.

Wright Johnson can properly manipulate predictive models that are designed for new customer acquisition. Our team is able to add hundreds of variables to database by adding special demographically driven "data overlays" for assigning behavioral and attitudinal variables to the specific area persons and households. Our team has the ability to leverage and integrate data, build supplementary explanatory variables for real world, practical modeling purposes. Wright Johnson performs untapped potential analysis which is used to estimate total business volumes by product and category for small areas. Such analysis enables the client to set realistic sales objectives, allocate marketing dollars strategically and determine market potential

Further, Wright Johnson performs site evaluation modeling which is designed to estimate the business volumes that are expected to be attracted to a retail store or particular site. This modeling generates sales prediction by identifying sales matches to an existing store network and discovering areas where high business volumes can exist. Through compels regression-based modeling Wright Johnson can predict store sales by assessing store type, context or region and estimating the best set of locations in a market to maximize sales or market share.

Rigorous statistical analysis allows Wright Johnson to determine store area socio-economics and demographics to capture the amount of demand and store and site attributes. Locate situational attributes (nearby traffic generators) and the amount and effectiveness of nearby competition.

All of the above are designed to predict the flow of dollars and transactions to maximize profits for the client that will in turn maximize return on investment for the benefit of the investor and the high level of confidence needed to insure lenders, regulatory bodies and the diverse groups that impact client

EB-5 immigration Applications

Wright Johnson offers complete EB-5 immigration application preparation services. We work with the top attorneys in the field and have the experience to guide your company through the application process.

Employment Creator Investor Immigrants
The Immigration Act of 1990 established a new investor category for obtaining permanent resident status. 10,000 immigrant visas are to be allocated annually to individuals in this category. In general, to qualify the foreign national investor must invest $1,000,000 in a commercial enterprise that will benefit the U.S. economy and create at least ten full-time employment position for lawful U.S workers (excluding the principal foreign national, his or her spouse, and sons and daughter). An investment of only $500,000 is required if the commercial enterprise is in a targeted employment area. The foreign national must be actively involved in the management of the business, either through the exercise of day-to-day managerial control, or through policy formulation.

What is the required Amount of the Investment?
The amount of capital necessary to make a qualifying investment in a commercial enterprise varies depending on where the commercial enterprise is located and the unemployment rate in that geographic area. The amount of capital necessary to make a qualifying investment in most areas is one million U.S. dollars ($1,000,000). This includes metropolitan areas, which at the time of investment has an unemployment rate significantly below the national overage unemployment rates. These areas are called "high employment areas." The amount of capital necessary to make a qualifying investment in a rural area, or an area which has experienced unemployment of at least 150% of the national average, is only five hundred thousand U.S. Dollars ($500,000). These areas are called "targeted employment areas." Targeted employment areas are designated by the state government of each state in the U.S.

Multiple Investors
USCIS regulations allow the establishment of a single commercial enterprise to be used by more than one investor as the basis of a petition for classification as a foreign national entrepreneur. Each petitioning investor must have invested, or must be in the process of investing, the required amount for the area in which the enterprise is principally doing business, and each individual investment must result in the creation of at least ten full-time positions for qualifying employees. Alternatively, the establishment of a commercial enterprise may be used as the basis of a petition for foreign national entrepreneur even though there are several owners of the enterprise, including persons who are not seeking classification, provided that all sources of capital invested are
identified, and have been derived by lawful means.

What is a Commercial Enterprise?
A commercial enterprise is any for profit activity formed for the ongoing conduct of lawful business. It may be a sole proprietorship, partnership (limited or general), holding company, joint venture, corporation, business trust, or other entity, and may be publicly or privately owned. A commercial enterprise does not include a noncommercial activity such as owning and operating a personal residence.

The establishment of a new enterprise includes the creation of an original business, the purchase of an existing business, or the expansion of an existing

Corporate Branding

Our corporate branding team prepares complete corporate packages that include logo design, website development, and marketing materials. Our detailed staff guide you through the pitfall and long term thinking required to complete a total brand marketing plan. We can teach you the intricacies included in such things as selecting the proper pantones, and the differences in web technology such as SQL, Flash, XML, HTML and SharePoint technologies.

Is a branding strategy important to you? it should be! The perceptions your potential customers have regarding your company and offerings are vitally important to your business success. Wright Johnson helps you determine which brand positioning and branding strategy you should pursue to ensure the highest revenue potential.

We analyze your market and competitive landscape, and identify your comparative strengths and weaknesses to determine the positioning approach that's right for you. Next we ensure your messaging is closely aligned with the established positioning and branding strategy. Wright Johnson creates messaging that clearly communicates your value proposition to the needs of your targeted audience.

A branding strategy is an important component of any positioning strategy. Wright Johnson helps establish the brand recognition you need to stand out from your competition. Our corporate branding strategy ensures your company develops a strong, reliable image that increase sales and builds customer loyalty. As a part of building a brand, we study the current state of the market, and how you are viewed within that space. Additionally, we research market design standards and analyze your competition in order to help you define a winning brand.

Wright Johnson delivers comprehensive messaging aligned with a strong positioning and branding strategy to build the brand equity you're seeking.

Investment Consulting

Through our vast experience in raising investment dollars, whether it be debt or equity. We can coach you on the ins and outs of raising money through various vehicles including, IPOs, DPOs, and private banking.